Breast Cancer Awareness: Bras across The Fox aka The Vision

It’s not often you drive across a bridge and see hundreds of bras strung on a clothesline that reaches from one end to the other. Drivers were honking their horns as they drove over the Fox River Bridge on College Avenue in Appleton, Wisconsin.

A One of a Kind Event

What’s going on? It’s too early for a wedding, as I was driving over the bridge tears were running down my cheeks. I saw a lot of support for Breast Cancer Awareness. I was overwhelmed, I pulled over and walked up the bridge and there was a tent from 95.9 Kiss FM. Doug and Mary were hosting the event and doing a live broadcast and inviting people to bring and string their bras for support and awareness for Breast Cancer. The goal was to string bras across the length of two bridges (Appleton and Green Bay) that span across the Fox River.


People were encouraged to bring bras to either bridge from 6 a.m. to 5 p.m. and hang them up in remembrance of anyone who died at the hand of breast cancer and also in support of breast cancer survivors.

“This was a crazy idea I had as I was crossing the bridge shortly after a friend of mine died of breast cancer. I had this vision…bras linked like women standing together in unity. ARM in arm…fighting, laughing, crying, celebrating, mourning…” Mary wrote on her blog.

The Vision…bras linked like women standing together in unity. ARM in arm…fighting, laughing, crying, celebrating, mourning…” Mary

While I was taking pictures I had the opportunity to meet breast cancer survivors and hear their amazing stories and seen women hugging, encouraging each other and whispering  “Never give up”

I had tears in my eyes while reading amazing yet personal notes pinned to the bras.

Loving and Caring

As I took time to read the notes on the bras I realized one thing; that men get breast cancer too. I work in the medical field and I’m ashamed that I never knew this.

That’s me!

I was born and grew up in Mexico and back in the 1970’s and 80’s (Even today) society told us that man are not suppose to wear anything pink. Guess what? Times are changing and We need to be the Change!

I wanted to share a amazing story. On the very same day, around 2 Pm they only needed 57 bras to reach the other side of  the College Avenue Bridge, Doug announced on the radio that a lady named “Angel” just stopped and dropped 50 brand new bras (with the tags still attached) to string along the bridge and later be distributed for woman in need, plus a substantial amount of money to continue the research.

I Hope For A Cure

The event was supposed to be from 6 AM to 5 PM and by 3 pm the Vision was already seen. See, stories like this encourage us and help us make a difference.

A Personal Note

I’m leaving you with this quote from Mary (From the Doug and Mary Radio Show) “I love the idea of celebrating women. If we can have some fun and laugh together more…we can make it through anything that comes our way…including breast cancer!”